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About Production Journal
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Hey Galfriends! Happy Valentine’s Day. Whether you’re celebrating today with your partner or flying it solo, first and foremost spend today practicing self love! Take a second to appreciate everything you’ve done, where you’re going, and where you are in life now. It’s very easy to get down on yourself and only look at the negatives. Instead take today to look at all the positive things in your life and within yourself. Because the first step to making a better planet is loving yourself. ❤️ . Image by @madireimer - @chelsiereimer wearing our Rei Jacket and Anouk Slim Pants. #chelsiemadi
I’m thinking about including some browns or taupe colors for our upcoming spring/summer collection. Thoughts?? I’ll try to share some sample fabrics and colors on our stories soon! Inspiration image via @fionadinkelbach
Sustainable fashion is known for being very expensive. Although many aspects drive up the price here are 3 major factors that make sustainable fashion costly. Check out our journal on our website to read more! . 1 - The cost of fabric Sustainable fabrics often come from plants and animals. Just like food crops, these natural resources are farmed and cost more than synthetic materials that are made of chemicals. Ethical materials must be farmed in sustainable manners, you must also pay farmers and weavers a fair price for their product. . 2 - The cost of labour Every piece of clothing is handmade on a sewing machine by someone, somewhere. How these people are paid has a large impact on the cost of clothing. Many non-ethical mills prey on desperate communities to get the best bargain possible. Ethically run sewing facilities pay their employees well and adhere to legislature for important human rights. Choosing to manufacture with these ethical mills drives up the costs significantly for sustainable fashion brands. . 3 - Retail Markup Retail markups are found throughout the fashion industry and were traditionally used by all clothing brands. Retail stores buy product from brands and mark them up 2 to 3 times the wholesale price. These markups greatly amplify the price difference between ethical and non-ethical brands. For example a $10 difference in base costs compounds to a $30 difference with retail markups! . So whats the solution? At Aurorei we believe cutting out the retailer and selling direct to consumers is the key to bringing sustainable fashion to a bigger audience. While we’ll never be as cheap as fast fashion but our goal is to bridge the gap between the H&M’s of the world and the sustainable fashion industry. By cutting out retailer markups we can sell our goods at half the price without compromising on the quality of our materials or our ethical standards.
Sustainable fashion made affordable! We cut out the retailer and sell our clothing at half the price without compromising on our quality or ethical standards. ✌️😉
So in love with this piece by @carolinewallsart — ❤️ inspiration for our upcoming spring/summer collection. More details to come soon!!
Did you know that our Yuna Tank can be worn 4 different ways!? Wear it crossed in the front or back or open in the front or back. How would you wear our Multi-Way Tank? I usually like wearing it crossed in front.😘
Thanks so much for the support! We’ve been overwhelmed by the kind words and feedback we’ve received through your emails and DMs. Change is always nerve racking, but we are so excited to be offering our ethical products for a lower direct to consumer price. It really means a lot to be surrounded by such a supportive community. 🙏❤️
Things are changing! 🥳 Today we are excited to announce that we are changing from a retail model to a direct to consumer model! Here’s why we’re making the change: 🤔 Over the last year we have become increasingly frustrated with the exclusivity surrounding sustainable clothing. Although many claim that sustainable fashion can be had by all, realistically it can be prohibitively expensive. The base costs that go into sustainable fashion are inherently more expensive due to sourcing costly eco-friendly natural materials and paying people a fair wage for sewing garments. High base costs compounded with retail markups make sustainable fashion inaccessible. 😢 At Aurorei we believe selling direct to consumer is the key to bringing sustainable fashion to a bigger audience. While we’ll never be as cheap as fast fashion (i.e. H&M or Forever 21), our goal is to bridge the gap between fast fashion and the sustainable fashion industry. By cutting out retailer markups we can sell our goods at half the price without compromising on the quality of our materials or ethical standards. 🙌 We are so excited for what this new year holds and for the opportunity to bring sustainable fashion to a slightly larger audience. 🤩 This change is taking effect starting today! Check out our site to see our updated direct to consumer pricing.
Inspiration for our upcoming spring collection. New textures, colors, and styles coming soon! . Image via @fionadinkelbach
Major changes are coming super soon to our site! Sign up for our newsletter to hear the news first.👆
I’ve been obsessed with wearing our slim linen pants recently even though it’s 7 degrees outside. My friends often think I’m crazy, but did you know that linen is actually a naturally great insulator? This means that it does really well in colder temperatures. . So then why do people often feel cold in linen? Linen doesn’t have any stretch, meaning styles are often loose fitting. This quality allows cold air to sneak in through leg holes on pants and make you feel cold. . My secret to keeping me warm while wearing loose clothing? Lots of tights, leggings and thick socks. Fill in that negative space people! Do you have any secrets that let you wear your linen pieces all year round? Let me know. 👇
Wellness isn’t just for your skin and digestive system. Did you know you can also bring wellness to your wardrobe? Sign up for our email list to read more about bringing wellness to your closet — coming out next week!
Did you know that our V-Neck Shirt is reversible? It can be worn with the V in the front to show off your collarbone. 😘 Or wear it with the V in the back to keep it conservative and still show a little bit of skin.
In love with these still life drawings by @carolinewallsart ❤️ Something about simplistic line drawings really brings me joy and comfort.
One of our favorite gals @madireimer wearing our Multi-Way Tank in the color Natural. I love how she pairs the tank with high waisted denim pants! ❤️ . Shot by @chelsieremier #chelsiemadi
How come the week always seems longer after a long weekend? Anyway bye Wednesday and hello one day closer to the weekend. PS: big things are on the way! Subscribe to our email list☝️to be the first to hear the news. . Image via @bensasso