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About Production Journal
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“Designed with the intention of duality, AUROREI’s collections reflect a happy marriage between relaxation and effort, with carefully curated designs in either linen or leather that balance elegance with ease and durability with an air of softness. Creating purposeful clothing that’s adaptive to any lifestyle or body.” . Thanks @leotielovely for posting about our linen collection! There are some gorgeous images of her in our linen set and thoughtful points on creating a truly conscious capsule wardrobe. Link in our profile for the full article. 👆
It’s starting to get warmer here in Brooklyn and I can’t be more excited! All linen everything here I come.🌸☀️
“One can't paint New York as it is, but rather as it is felt.” – Georgia O’Keeffe
Our lead time has been reduced from 2-3 weeks to 5-10 work days! . Thank you everyone for your patience during our transition from San Francisco to Brooklyn. It has been a stressful couple of weeks but we are almost fully moved into our Brooklyn space. We appreciate all your support and can’t wait to show final images of our new studio!
🌵Mood via @givemethathing
@thethoughtfulcloset looking super cute in our Natural Linen Kimono Jacket!
Goodbye San Francisco and hello Brooklyn! We just finished packing up our uhaul & car and are on our way over now. Super excited to share all the excitement of our cross country road trip! Check out our stories everyday to follow along!
This last week looking at studios in Brooklyn was so crazy. The weather was over 90 degrees one day and the next a windy 60 degrees. I went from running through subways drenched in sweat to air conditioned buildings that were freezing cold. Honestly anyone who’s lived trough a New York summer knows exactly what I mean. The clothing battle is truly real during the summertime. . In college I interned at a fashion house in NYC and everyday I would bring an extra pair of clothes with me just in case I sweated through my other set lol. This last trip I decided to only wear the high waisted linen pants to get a feel for how they would do in the heat and if this linen thing is really that much better than cotton in the summer. . Ummm real talk this last trip in linen changed my whole perception of ny summers! Linen both insulated me from the wind but also breathed beautifully in the over 90 degree weather. Linen can hold up to 25% of its weight in water before showing wetness....aka even if you’re sweating your ass off in the subway, when you get up off the bench your but will still be sweat free. . Also the high waisted design made me feel super stylish and feminine while feeling like I was in pjs all day. I used to have a love hate relationship with ny summers, but in one week wearing these pants has changed my whole view of the season. Now I can’t wait to move over to Brooklyn and enjoy the weather in style. Bring it on Brooklyn summer!
Our High Waisted Pant looking super classic on the beautiful @leotielovely 😘. I love these pants because they give a beautiful hour glass shape with the comfort of your favorite pjs. Also loving how @leotielovely styled these pants with a cute dark crop top and slip on mules. Perfection 👌
We have some exciting news! We are moving the brand to New York at the end of the month! 😲This week we will be in Brooklyn looking at new studio spaces. If you have any recommendations of great spaces please let us know! 😘❤️
LAST DAY! for 15% off the Spring Collection with code: SPRING15 . At midnight tonight the Collection will go back to it’s usually pricing 😲. Make sure to get on it people 🏃🏽‍♂️🏃🏾‍♀️
Our Multi-Way Tank in natural linen! 🌾You can still get 15% off until tomorrow night with code: SPRING15
Only 2 days left of our Spring Collection Pre-Sale!😲 You can still get 15% off the collection until April 26th. Use code: SPRING15
Happy Earth Day everyone! Do your mother a favor this week and think about how you can shop more eco friendly. It doesn’t have to be new product, wear a piece you were thinking of throwing out or shop vintage! There are so many creative ways to help out our amazing mother.🌾🌵🏔🌎
Our linen is woven in a traditional style in a little village outside of Osaka, Japan. The mill has been producing linen by hand for over 75 years 😲 and shares our ethos for producing as ethically as possible. All of our linen fibers are sourced from flax grown and harvested in Belgium, the highest quality linen growers in the world ❤️ . Our full materials page will be launching soon! Stay tuned to hear more about our sourcing and the people behind our brand.👯‍♀️
Introducing our new Simple Shirt from our Pre-sale Spring Collection.🌸 . Ever have one of those days where you want to be chic and sophisticated but would really rather being wearing pjs? 😴 Enter the Simple Shirt! . Personally I love wearing the Simple Shirt half tucked into some high waisted pants for a modern easy look. How would you style this shirt?? Would love to hear your thoughts 😘💭